From blankets and birth certificates to cots and uniforms worn by staff, every aspect of the Hello Kitty hospital is emblazoned with the feline motif
Patients are welcomed by a statue of Hello Kitty dressed in a doctor's uniform, before travelling in a Hello Kitty elevator to a pink examination room with Hello Kitty posters on the wall.
The hospital's director Tsai Tsung-chi opened the £2m (T$100m) hospital in his hometown after obtaining authorisation from the fictitious cat's Japanese parent company Sanrio Co Ltd.
Describing the objectives of the hospital, he said: "I wish that everyone who comes here, mothers who suffer while giving birth and children who suffer from an illness, can get medical care while seeing these kitties and bring a smile to their faces, helping forget about discomfort and recover faster."
Among the first mothers to give birth in the Hello Kitty themed hospital was Chen Shing-chiu, 38, mother of a newborn baby boy.
"Unlike traditional hospitals that are mostly white, I feel this one is pretty good," she said. "I like Hello Kitty very much myself." Despite turning 34 years of age this year, Hello Kitty has retained a healthy army of fans both in her native Japan and overseas.
From gracing the cover of Japanese Vogue earlier this year to the launch of a Hello Kitty themed aeroplane, there are few aspects of society untouched by the nation's love for the button-eyed feline.