Sunny news from Sunblink! Hello Kitty Island Adventure has officially crossed a major milestone — the life-sim hit has now sold over one million copies across all platforms!
Originally launched on January 30, 2025 for Nintendo Switch and PC (Steam), the game later expanded to PS5 on August 5, 2025, and made its debut on Switch 2 on November 13, 2025. That broad rollout helped push its total sales past the million mark in under a year.
This comes after a strong early showing just 30 days after the Switch/PC launch, Sunblink announced the game had already crossed 500,000 digital sales. At the time, those figures reflected only digital sales on Switch and Steam; physical editions were still on the horizon.
Part of what’s made Hello Kitty Island Adventure such a hit is its unique blend of cozy life sim and adventure. Players can decorate cabins, craft, cook, and explore a sprawling island populated with beloved Sanrio characters. The game also features platforming, puzzles, and quests — more than your typical quiet “farm life” sim.
The warm reception is reflected in its reviews: Steam users have given it around 93% positive, while on Apple Arcade it holds a stellar 4.9/5 average from tens of thousands of players.
Sunblink has kept the momentum going, rolling out new updates and teasing more features on the way.
- A physical Deluxe Edition** was released, including over 300 bonus items, crafting bundles, and legacy cosmetic content.
- A Gift Box Edition launched for Switch, which includes collectible cards, a poster, and other memorabilia.
- Ongoing content support: a recent update (Content Update 4) is bringing new playable avatars — like a frog and an axolotl — plus bug fixes, and cross-platform content unification.
There’s also a limited-time Christmas event running from November 20 to December 29, 2025, which is likely helping boost engagement and sales even further.
Crossing the one-million sales mark is a significant milestone for Sunblink, especially as an indie studio, and it reinforces how strongly players are embracing the “cozy adventure” genre. The game’s steady stream of updates also highlights Sunblink’s long-term commitment to nurturing the experience rather than treating it as a one-off release. For Sanrio fans, the success of Hello Kitty Island Adventure signals a growing desire for meaningful, joy-filled gameplay that goes far beyond simple character merchandise.