Casio plus Sanrio equals to Hello Kitty Casio Baby-G Watch! The watch was made as part of the Hello Kitty 35th Anniversary celebration where Sanrio the official parent company for Hello Kitty merchandise has worked with Casio on a Baby-G watch
There are Hello Kitty heads on the display and the back panel of the watch. Cute but I must say it's just an extended version to the BGA-101 model. You can compare them by refering to Casio's official website
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